SAN FRANCISCO — The long-awaited web version of the Threads app has been launched by social media giant Meta.
While the app’s mobile version has been live since the 5th of July 2023, the new update puts the platform almost at par with its primary rival, Elon Musk’s X.
The company hopes that the launch of the web app will result in a resurgence of users, after a sluggish period.
According to Meta, desktop users of the Threads app can now log in, create posts, and interact with other posts on the platform through a web browser.
However, the web version does not offer all the features present in the mobile app, including sending direct messages (DMs) to Instagram or editing user profiles. Such features are likely to be added in the upcoming weeks.
While the web version launch is a key step forward for the Threads platform, it has not surpassed X in terms of functionality.
Post-search features have still not been added to Threads. Searches associated with hashtags and post content are not available to users as yet. This limits the platform’s appeal based on tracking trends and news.
Threads parent company Meta has also announced the release of a new AI model called SeamlessM4T that can translate speech across approximately 100 languages. The model will also be capable of speech-to-speech translations of up to 35 languages.
Mark Zuckerberg has stated that the model will be a key component of social media and the Metaverse. The new AI model will be available to the public for non-commercial applications to encourage the development of crowd-sourced AI tools.