L’Oréal Egypt, The leading cosmetic company, has announced its sponsorship of the CSR & Sustainability forum in its 11th edition entitled “Sustainability from adaptation to localisation..The path to recovery” and launched under the patronage of Dr. Hala Saeed, the Minister of Planning and Economic Development.
During L’Oréal noticeable participation in the forum, Benoit Julia, the country managing director of L’Oréal Egypt, shed the light on the company’s strategy to achieve sustainable development, as well as, supporting and empowering communities through their various programmes. Julia has focused in his speech also on the initiatives done by the company reduce their environmental hazards and persist their positive environmental footprints.
Such practices stem from “L’Oréal For the Future” strategy focusing on three main pillars; the continuous pursuit of transforming and respecting the planet throughout all supply cycle, empowering the business ecosystem through transition to a more sustainable world and finally, solving social and environmental pressing challenges. In order to accomplish this noble sustainable approach, L’Oréal has allocated around 150 million euros to support diverse initiatives around the world during the upcoming years.
The forum has also witnessed L’Oréal announcing the decrease of its carbon emission by 41%, their water waste by 24%, and their waste by 45%. In addition to the implementation of the first phase of the renewable solar panel station during 2020 with the aim to reach 100% energy neutrality by 2025.
L’Oréal Egypt also proclaimed its successful and pioneer introduction of hair care products to the Egyptian market produced with 100% recyclable plastic in L’Oréal Egypt factory.
Benoit Julia, the Country managing Director of L’Oréal Egypt, during his speech in the CSR forum, expressed his pleasure to attend the forum, and highlighted that it is an interactive platform that brings together all interested parties to share experiences, discuss future steps to achieve comprehensive sustainable environmental development, and contribute to accelerating the green economy transformation.
Julia added during his speech that L’Oréal global started its activities in Egypt in 2009 and by 2010 the company was able to inaugurate its factory to be the regional export hub for 13 Countries in the Middle East and North Africa, as well as, being one of the pioneers to be LEED certified in the country.
In fact, Benoit shed the light that since L’Oréal’s establishment in the Egyptian Market they focused on developing the best environmental practices in terms of energy efficiency, resource managing, waste management, and achieving sustainable environmental performance.
Additionally, L’Oréal is being committed to social responsibility since many of their programs focus their efforts on empowering a number of segments in the society, especially women aiming to realize gender equality and women inclusion at the workplace.
One of their leading programs are “L’Oréal UNESCO for women in science”, launched in Egypt during 2018 aiming to recognize the importance of highlighting women achievements in science and research. In Addition to “Beauty for Better life program” to encourage and empower women who suffer from violence by giving them training on the hairdressing profession to ensure their economic independency.
Adding to the above efforts toward women empowerments L’Oréal has been able to launch another program entitled Pioneers for the future that aims to provide job opportunities for women in the areas most in need to promote gender equality by providing them with the necessary training and providing training programs for skills development.
With her noticeable participation, Nahla Mokhtar, Communications & Sustainability Responsible Directorparticipated in a panel during the forum entitled “Business best practiced and sustainability Action” in which she stressed on the importance of raising awareness about environmental sustainability among all production stages and suppliers.
During her speech, Nahla Mokhtar highlighted L’Oreal’s efforts to achieve environmental sustainability, through launching the Sustainability Suppliers summit for the first time in Egypt in April 2021. The summit discussedthe point of sales materials (POSM) that are wielded at the distinctive centers, and stores aiming to enable suppliers to adopt and use more sustainable, recyclable, and reusable materials to defuse the negative environmental impacts, as well as reduce heat emissions.
Nahla also added: “During our participation in Dubai Expo 2020 Garnier, one of L’Oreal’s global brands, announced its collaboration with National Geographic through the “Green Beauty” initiative to raise awareness about daily environmental changes,as well as, encouraging and empowering 250 million people to live greener on the planet, by 2025.
Finally, it is worth mentioning that L’Oreal Factory in Egypt is present in the 10th of Ramdan City and with investment of 50 million euros. In addition to receiving two sustainable development awards from the Federation of Egyptian Industries (FEI).
L’Oreal Egypt has launched 14 brands in the Egyptian market with total of 800 employees. 99% of whom are Egyptians. During the 12 years, it has succeeded in being present in Egypt to support and develop Egyptian cadres.