Under the theme of “Every Day is a Black Friday”, Jumia, the leading e-commerce platform in Egypt, announced the launch of its annual campaign “Jumia Black Friday” which is the biggest sale of the year, from 5th-30th November.
In its ninth edition, Jumia in partnership with thousands of sellers and brands will offer consumers a wide assortment of products at the best prices.
Jumia saw a consumer shift to groceries and everyday essentials since the Covid-19 pandemic, a trend that will also reflect in this year’s Black Friday. Other categories expected to have mind-blowing deals include men and women’s fashion, cosmetics, mobiles and mobile accessories, home appliances, televisions and electronics, sporting goods, kids’ products, automobile accessories, food and beverages and home care products.
Black Friday offers include the biggest discounts in November, and the customer gets double points every Friday (5,12,19 and 26) upon purchasing.
Through Jumia Primo, consumers will get discounts of up to 50 per cent and LE50 every Friday, and a LE20 on Jumia food.
Jumia Food in co-operation with a number of companies will provide Black Friday discounts and gifts.
Consumers are eagerly waiting for Black Friday season as it is considered as a feast of discounts and offers. Jumia will present a new offer every day, as this season helps to offset the burden on citizens and provide locally made or imported products at competitive prices.” said Eng. Hesham Safwat added that, the spread of Coronavirus accelerated the growth rates of e-commerce and this was reflected in the reliance of many consumers purchasing daily needs and food commodities online. In addition, Jumia continues to emphasise the necessity of digital transformation and financial inclusion in Egypt by encouraging consumers to use online methods for payment.
