SAN FRANCISCO ― In an attempt to make Instagram about content creation once more, the company announced that it will be removing the Shopping tab from its app starting in February.
Instagram users will instead have a revamped navigation bar on their home feed that will just have shortcuts to create content and for Reels.
According to The Verge’s reporting, the option to “create a new post” will be relocated to a lower position. In the meantime, the reels tab will take the place of the shop tab, which is currently in the most prominent position on the menu bar.
Even though the shopping hub will be accessible within the app, the shortcut to the tab will no longer be displayed within the primary feed.
“You will still be able to set up and run your shop on Instagram as we continue to invest in shopping experiences that provide the most value for people and businesses across the feed, stories, reels, ads, and more,” the company said in its support page.
As early as last year, the firm experimented with a primary feed that lacked a shopping button. According to the report, the company’s goal was to “simplify the Instagram experience” for customers.
The Instagram team has been hard at work releasing updates to the app. Just last month, it added a “Notes” section where users can jot down temporary notes that will disappear after 24 hours. The primary goal of the modifications was to facilitate user ease and convenience in establishing and maintaining relationships.
Furthermore, the company can help ensure it does not lose customers by offering them new features.
Discussion about this post