By Hamed Mahmoud
K-pop isn’t the only musical export making waves across the world. Japanese music is hitting all the right notes with music fans around the world. Global audio streaming service, Deezer, is ready to showcase the incredible talent of Japanese artists to fans around the world with its new “Japanese Music” channel. The dedicated channel brings fans a selection of playlists that capture the sounds and culture of Japan, ranging from J-pop and J-rock to Onsen and meditation.
The channel follows a huge boom in streams across a variety of Japanese genres on Deezer. Our “Japan Lo-fi & Chill” playlist grew an astonishing 705% in November 2020, while J-pop surged by a third (33%) during the first global lockdown in March.
“Japanese artists have always added their own unique twist to beloved genres. From J-Pop to Japanese Lo-Fi Hiphop and City Pop – it has its own flavour and sound that resonates particularly well with music fans today. We created a dedicated channel that embodies all the music and sounds that are representative of Japan, and not just the hits. That’s why you’ll find a wide variety of playlists, categories and genres. It’s our way of championing local artists that deserve a platform to be heard,” said Robin Wilms, Deezer’s Head of content EAA.