“B.TECH” opens its 100th store in Cairo Festival City Mall

By Hamed Mahmoud

B.TECH, the Number 1 Omni channel retailer for consumer electronics & home appliances in Egypt, continues its aggressive expansion strategy all over Egypt.

The New Flagship is a 620 SQM state of the Art store with a 25 million pounds investment, bringing the total BTECH modern retail footprint to in excess of 70 thousand square meters.

Dr Mahmoud Khattab, CEO & Managing Director of B.TECH, expressed his pride and happiness with the opening of the new Store and said: “We have a strong commitment towards our customers and society, which shapes our strategy through our solid presence in 25 governorates across Egypt. Our new Store has created 50 new job opportunities, bringing the total number of BTECH employees to more than 5 thousand well-trained professionals.

Khattab acknowledged: “Despite the global challenges of the pandemic, we have succeeded in implementing our expansion plans and maintain our growth rate as we celebrate today the opening of our 100th Store. This Store is about more than an increase in our retail footprint; it will reflect a true development in the display methods and offer a distinctive package of services that keep pace with the technological innovations.

Our strategy includes choosing new strategic sites that enable us to be closer to our customers. We are working rigorously to achieve greater accomplishments, sustainability, and more added value for both the customers and the community.”

“The Trust of our customers is our greatest motivation and our True calling. The twenty million customers visiting our stores during the past year is something to be proud of and an accurate indication of our dedication and hard work.

We have now covered 25 governorates nationwide, and to be always worthy of our customer’s Trust, we plan to open 15 new branches during 2021, and we are happy to announce that we have already opened five of them so far,” said Dr Mahmoud Khattab, CEO & Managing Director of B.TECH.

Khattab then added, “Our Growth plans are not Just limited to expansion with new more stores and geographical reach. We are also fully aware of market developments and are working to keep pace with technological innovations, especially in online shopping, to meet customers evolving needs. That’s why we have developed our mobile application according to the highest standards of quality and safety. The mobile APP facilitates the communication process with our customers and extends our reach in a turbulent operating environment with the pandemic and what it has imposed on us in terms of closure, precautionary measures, and social distancing.