AXA Egypt was the recipient of two Global Economics Awards in the categories of the ‘Most Innovative Marketing Campaign’ and the ‘Fastest Growing Insurance Company’ for the year 2021.
AXA Egypt developed multi-channel sales and distribution methods in a short tenure, to fabricate a unique consumer experience that complements the ever-maturing needs of the average consumer. These executions encompasses both brokerage firms and individuals which lengthened from 10 firms and 50 individuals in 2016 to 25 firms and 200 individuals in 2020. Coupled with a highly motivated team of 80 experienced and qualified sales professionals, the firm encompasses direct sales channels through protection consultants in Egypt. The firm also possesses bancassurance networks via the Commercial International Bank (CIB), the Ahli United Bank (AUB Egypt), and the Arab African International Bank (AAIB), within their wide-ranging suite of networks throughout Egypt.
As the years progressed, AXA Egypt witnessed an improved contribution through women employees with around 42 per cent of them pivoting the leadership roles. Women are the powerful harbingers of change. The expansive benefits of diversity and gender parity in leadership and decision-making are surging and identified within all the realms of the firm.
As of December 2020, AXA Egypt brags a year-on-year 36 per cent growth in sales, inclusive of a magnanimous year-on-year 60 per cent growth in the property and casualty line of business, year-on-year 96 per cent growth in health, and year-on-year 21 per cent growth in life insurance.
AXA Egypt was recognised by The Global Economics to be a firm that adopted the ‘Most Innovative Marketing Campaign’ in 2021.
The 6-week Protection Campaign by AXA Egypt dubbed ‘Insure & Feel Secure’ was unveiled in March 2021. The campaign recognized AXA Egypt as a comprehensive and one-stop destination for all insurance needs of Egyptian consumers. The Protection Campaign encompassed a straightforward yet creative concept, which was pretty familiar to Egyptian society. The firm strived to protect the best interests of the consumers, based on the rational Egyptian ideologies, wherein a protective mindset is on an auto-pilot mode. A 360-degree execution marketing plan that influences consumers at all conceivable points of contact is established by AXA Egypt by leveraging versatile media like digital, television, on-ground activation, and advertorials, to furnish audience behaviour on diverse portals by complementing the advertising campaign with a promotion.
