Agreement between ITIDA and PepsiCo Egypt to expand regional shared services

The Minister of Communications and Information Technology Amr Talaat has witnessed the signing of a co-operation agreement between the Information Technology Industry Development Agency (ITIDA) and PepsiCo Egypt. The aim is to expand its regional shared services operations in PepsiCo’s Cairo Business Services (CBS) Hub.

‏ITIDA CEO Amr Mahfouz and PepsiCo Egypt Chairman and CEO Mohamed Shelbaya signed the agreement in the presence of CBS Leader Nagia El Haraki and officials from the Ministry of Communications and Information Technology (MCIT) and PepsiCo Egypt. ‏The three-year agreement aims at increasing the Egyptian exports of IT products and services, including the BPO and shared services, through collaborating with PepsiCo Egypt to expand its services’ delivery to different markets from the Cairo Hub. The agreement will help provide the company with trained manpower and create at least 200 new job opportunities for young Egyptians, thus strengthening the country’s global position on the BPO and shared services industry map.

‏For his part, Mahfouz stressed that ITIDA is committed to boosting the Egyptian market capability to attract more shared and offshore services centers, an industry that is booming as a result of the spread of digital solutions and increased adoption of international institutions and multinationals to policies that aim to improve the quality of support services while reducing the cost of operations and Human Resources (HR).