El Alamein is rapidly becoming a vibrant center for sports, attracting thousands of participants and showcasing Egypt’s dedication to community well-being.
Recently Minister of Youth and Sports Dr Ashraf Sobhi inaugurated the sports season activities in El Alamein, bringing together 1,000 participants from the National Fitness Project. This massive event, a collaborative effort between various ministries, governorates, and private entities like Porto Sports Clubs and the Egyptian Fitness Federation, marked the largest of its kind on the Mediterranean coast.
The initiative in El Alamein goes beyond just organizing events; it’s about instilling a spirit of sportsmanship and emphasizing the crucial role of physical activity in a healthy lifestyle.
This is just the beginning, as Minister Sobhi announced that this summer season will see a series of activities and tournaments in El Alamein, solidifying its position as a premier sporting destination.
The successful partnership with private sports entities highlights a new model of cooperation, accelerating the development of community sports across Egypt.
The growth in El Alamein is part of a broader national strategy to expand sports participation and promote physical fitness across all governorates.
A prime example of this nationwide push is the “30 Days Challenge” project, now in its fourth edition, which receives significant support from the political leadership.
Minister Sobhi confirmed that this initiative is one of the most influential in shaping the lifestyles of Egyptian youth, becoming a landmark for health awareness and physical fitness.
The project cleverly integrates technology, encouraging thousands of participants through online platforms, prizes, and interactive events.

Alongside the “30 Days Challenge,” the El Alamein Marathon is quickly gaining international recognition. Building on Egypt’s successful track record of organizing major sporting events, the goal is to establish the El Alamein Marathon as an annual global event.
This ambitious vision reflects the country’s aspiration to host world-class competitions and attract international participation, further cementing Egypt’s place on the global sports map.
The commitment to sports in Egypt, particularly during President El-Sisi’s era, is deeply rooted in the belief that building people is a priority.
Brigadier General Mohamed Morgan, Chairman of Presentation Live, echoed this sentiment, stating that the “30 Day Challenge” is not just a sporting event but a lifestyle initiative aimed at enhancing mental and physical health.
CEO of City Edge Tamer Nasr further highlighted this, emphasizing that true development extends beyond infrastructure to investing in communities and people.
These initiatives are designed to foster a conscious sports generation and align with the ambitious goals of Egypt’s Vision 2030 in health and human development.
By providing safe and stimulating environments for sports, encouraging daily physical activity, and forging strong public-private partnerships, Egypt is building a healthier, more active, and more vibrant future for all its citizens.
This exciting transformation in Egypt’s sports landscape is a testament to the nation’s progress and its unwavering dedication to the well-being of its people.
