By Mohamed Attia
Nile Air announced its sponsorship of the IHF Men’s Handball Club World Championship, the ‘2025 Super Globe,’ which Egypt is hosting for the first time in its history at the indoor hall of the New Administrative Capital Stadium.
The sponsorship comes as part of Nile Air’s commitment to its national role in supporting major sporting events and enhancing Egypt’s position as a global destination for hosting international championships.
This remarkable step also reflects the company’s deep belief in the importance of sports as a form of soft power, contributing to shaping a positive image of Egypt internationally and encouraging youth towards excellence and professionalism.
Nile Air emphasised that its sponsorship of the ‘Super Globe’ is an extension of its long-standing strategy of supporting sports and athletes – whether locally, through backing clubs and national teams, or internationally, by being present at major global events.
The company added that it seeks to provide all logistical and organisational support, in co-operation with the organisers, to ensure the success of the championship.
This also reflects the significant progress Egypt has achieved in the field of sports infrastructure.
