By Mohamed Attia
EgyptAir participated in the 2025 ITB Berlin Travel and Tourism Trade Show, one of the world’s largest and most influential exhibitions in the global tourism and travel industry. The event saw significant participation from leading companies and organizations across the tourism and travel sector worldwide.
EgyptAir’s presence at the exhibition was part of its broader strategy to engage in international events and its commitment to boosting tourism to Egypt. Through this year’s participation, EgyptAir aims to enhance air travel from Germany and Europe to Egypt’s top tourist destinations, strengthening its position in these key markets, where Egypt remains a leading destination for travelers from Germany and Europe.
During the exhibition, Egypt’s Minister of Tourism and Antiquities, Sherif Fathi, and Egypt’s Ambassador to Berlin, Dr. Mohamed El-Badry, visited EgyptAir’s pavilion, where they praised the airline’s exceptional display.
EgyptAir also aimed to attract more passengers by offering new services and promotions at its pavilion, while showcasing its extensive network of 85 global destinations and the latest services available.
Throughout the event, EgyptAir’s delegation, including Tarek El-Adawy, Assistant Vice President for Commercial Affairs at EgyptAir, Tawfik Shalaby, Regional Manager for EgyptAir in Germany, Islam Waheed, Head of EgyptAir’s Berlin office, and Ahmed Imam, General Sales and Marketing Manager for Germany, along with the airline’s Marketing and Charter Flights Department team, held numerous meetings with leading travel and tourism agents from Germany and Europe. Notably, these included Helios, one of the top agencies, as well as ticket sales companies such as OPODO, eTravel, and Trip.com, to discuss collaboration strategies aimed at increasing and boosting sales. Additionally, the delegation met with representatives from Düsseldorf and Hamburg airports to explore opportunities for further enhancing cooperation with EgyptAir in the future.
