Egypt’s tourism has grown by 4 per cent from January to early June, a senior Ministry of Tourism and Antiquities official has revealed.
The government is focused on making Egypt a year-round destination by improving sustainability and using more digital tools, Tourism and Antiquities Minister Sherif Fathi said.
Speaking at a seminar organised by the American Chamber of Commerce last week, the minister added that his ministry works closely with the Egyptian Tourism Federation and tourism chambers to create flexible marketing plans that can adapt quickly to changes in the market and global conditions.
The goal, he said, is to present Egypt as the world’s most diverse travel destination, offering everything from ancient sites and rich culture to beautiful natural landscapes.
This approach, the minister added, is already helping to change how people see Egypt, not just as a place to visit once, but as a country with many different experiences.
Minister Fathi noted that today’s travelers increasingly prefer “mix-and-match” holidays.
Many now combine visits to the Pyramids and the Grand Egyptian Museum with beach time on the North Coast or a trip to Siwa Oasis, he said.
Others pair Luxor and Aswan with stays at Red Sea resorts, he added.
He revealed that Egypt is planning a full calendar of events and is working to grow yachting tourism to keep visitors coming all year.
He highlighted the use of new digital technologies at archaeological sites and museums to make visits more enjoyable.
Artificial intelligence, he said, can help promote lesser-known destinations and create fresh tourism experiences.
To handle the growing number of visitors, Egypt is expanding hotel capacity and organising short-term holiday apartments, the minister said.
A new unified investment platform, developed with several ministries, will make it easier for investors to get approvals and support more sustainable tourism projects, he added.
