LONDON – Swifties in London will finally get to experience the Eras Tour as Taylor Swift brings her billion-dollar blockbuster live show to the capital on Friday.
The US superstar has already played shows in Edinburgh, Liverpool and Cardiff and arrives at Wembley Stadium amid a frenzy of fan excitement.
British and Irish fans have waited more than a year for the show to arrive, since Swift kicked off her marathon string of dates in Glendale, Arizona, in March 2023.
Since then, she has crossed the US, Asia and South America and made stops across Europe, often accompanied by her boyfriend, the NFL star Travis Kelce.She played three sold-out shows at Murrayfield Stadium in Edinburgh earlier this month, followed by three at Anfield Stadium in Liverpool and one night at the Principality Stadium in Cardiff.
She will now play three nights at Wembley Stadium Friday, Saturday and Sunday before taking the tour to Dublin next week.
She will return to London for five more shows in August.
Taylor-fever is already gripping the capital, and a special merchandise superstore opened on Wednesday near the stadium so fans who could not get tickets to the show, or who wanted to stock up in advance of the gigs, could buy branded hoodies, T-shirts and hats.
It was revealed that Swift’s fans were expected to boost the London economy by £300 million as the capital hosts more Eras Tour shows than any other city in the world, with nearly 640,000 people expected to attend across the eight dates.
To celebrate her arrival in the capital, murals, a special Tube map, a Taylor trail and a series of events have all been created.
