DALLAS — Airbnb is making a renewed push into renting single rooms in a nod to its beginnings and a realisation that renting an entire house is too expensive for many travelers, especially younger ones.
The short-term rental company rolled out a new offering that it calls Airbnb Rooms. Guests can rent a room in the same house or apartment as their host at prices that Airbnb says will average $67 a night.
“It is an admission that travelers care more about affordability than they did a year ago,” said CEO Brian Chesky according to AP.
Airbnb has always listed single rooms in houses and apartments. The company said the new offering will give more biographical information about hosts, and consumers can sort listings to learn details including whether their bedroom door locks and the bathroom is private or shared.
It’s a throwback to the original concept that Chesky and Joe Gebbia — now chairman of Airbnb — had in 2007, when they took guests in their San Francisco apartment to help pay the rent.
Since then, Airbnb listings have shifted toward whole houses, and prices have soared, to an average daily rate of $153 late last year.
“This is going to be especially popular for the next generation of travelers,” Chesky said of the new offering.
“The average Gen Z traveler wants to pay less than $100 a night.” (Generation Z is usually defined as people born between roughly the mid-1990s and 2010.)
It’s an interesting gambit. During the pandemic, Airbnb took business from hotels because travelers wanted rentals where they could avoid contact with strangers. Rival Vrbo, owned by Expedia, is still running advertisements bragging that it only rents whole houses.
