NEW York – Jordan Peel’s UFO thriller “Nope” topped the North American charts in its first weekend in theaters with an estimated $44 million in ticket sales, Universal Pictures said Sunday. Though it doesn’t come close to the $71 million debut of “Us,” it is still significantly impressive for an original, R-rated film — and the biggest of the pandemic for an original screenplay, AP reported.
“Nope,” which opened on 3,785 theaters in the US and Canada, is the most expensive film Peele has made to date with a reported $68 million production budget, not accounting for marketing and promotion costs. “Us” cost around $20 million to produce, while “Get Out” was made for only $4.5 million. Both films ultimately made over $255 million worldwide.
Critics were largely positive about “ Nope,” which stars Daniel Kaluuya, Keke Palmer and Steven Yeun and pays homage to UFO films like “Close Encounters of the Third Kind” and “Signs,” and is currently resting at 83% on Rotten Tomatoes.
“It’s a great number,” said Jim Orr, Universal’s president of domestic distribution. “It’s amazing how broadly it’s playing too.”
“Jordan Peele crafted an incredible film,” Orr added. “And it is absolutely something that should be seen on the big screen.”
The film got off to a strong start with $6.4 million from Thursday previews. By the end of Friday, it had grossed $19.3 million. About 68% of the opening weekend audience was between the ages of 18 and 34, which is the “sweet spot” for a horror film. Audiences were also quite diverse according to exit polls, reporting 35% Caucasian, 33% Black, 20% Hispanic and 8% Asian.
And many chose to experience “Nope” in IMAX, which accounted for about $5.2 million of its first weekend earnings.
“It’s incredibly gratifying to see a visionary like Jordan Peele, who represents a new generation of filmmakers, use our technology in pioneering ways and create an experience meant to be seen in IMAX,” said IMAX CEO Rich Gelfond.
Word of mouth is going to be critical in the coming weeks for “Nope,” which begins its international rollout on Aug. 12.
“An opening weekend for a Jordan Peele film is not the right metric. We have to see where it is a month from now,” said Paul Dergarabedian, the senior media analyst for Comscore. “‘Nope’ could have solid, long-term playability as the word gets out. One need only look at ‘Elvis’ to see that a film doesn’t have to open huge to be a big success.”
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