In a remarkable initiative to showcase Egypt’s enchanting allure to the world, the Egyptian Tourism Authority has recently received a group of Indian travel bloggers and social media influencers.

Known for their substantial reach across various digital platforms, these influencers embarked on an unforgettable journey, immersing themselves in Egypt’s enchanting blend of ancient history and modern beauty.

This innovative campaign seeks to harness the power of electronic marketing, aiming to elevate Egypt’s profile as a must-visit destination on the global stage. By inviting these influencers, the Authority aims to shine a light on the country’s diverse landscapes, rich heritage, and unique offerings.

They visited the Grand Egyptian Museum, where they marvelled at artefacts of bygone eras. This was followed by an awe-inspiring visit to the iconic Giza Pyramids, a timeless testament to human ingenuity.

The tour continued to the historic Cairo Citadel and marked a leisurely stroll through the bustling, vibrant lanes of Khan Al-Khalili bazaar. The group experienced the magic of a felucca ride, drifting gently along the Nile Corniche, surrounded by breathtaking cityscapes.

In Alexandria, the influencers explored the mystic Catacombs of Kom El- Shoqafa and the formidable Qaitbay Citadel. The Bibliotheca Alexandrina offered a glimpse into the city’s rich intellectual heritage, while a sunset tour along the Alexandria Corniche provided a serene climax to their visit.

The group’s exploration extended to New Alamein City, where they basked in the sun on its pristine beaches, illustrating the perfect harmony between relaxation and exploration.