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Relentless efforts to promote Egypt’s tourism in Rome

May 6, 2026
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Egyptian Gazette
Home Egypt

Relentless efforts to promote Egypt’s tourism in Rome

by Gazette Staff
May 6, 2026
in Egypt
Italy
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Egypt’s Ambassador to Rome, Bassam Rady, said the embassy is making relentless efforts to promote Egypt through a comprehensive vision that highlights the potentials of the country, combining the achievements of development in the “New Republic” with Egypt’s unique history and civilisation.

As part of these ongoing efforts to promote for Egypt as archaeological and tourist destinations, the Municipality of Rome, in coordination with the Egyptian Embassy, hosted a high-level cultural event featuring renowned Egyptologist Zahi Hawass. 

The event was held at the historic municipal headquarters in ancient Rome, near the iconic Colosseum, and was attended by a wide audience of cultural and academic figures, Egyptologists and media representatives.

Hawass delivered a visual presentation on Egypt’s latest archaeological discoveries, including the history of the discovery of Queen Nefertari’s tomb and Abu Simbel temples. 

He also praised the contributions of Italian missions in excavation and restoration works. 

In addition, he provided an overview of Queen Cleopatra and ongoing efforts to locate her tomb, noting that such a discovery would mark an unprecedented milestone in Egypt–Italy relations.

He extended an open invitation to the Italian public to visit the Grand Egyptian Museum, describing it as the largest cultural project of the 21st century.

Ambassador Rady described Hawass as a distinguished global scientific figure representing Egypt.

 He noted that Egyptian–Italian relations go beyond geography as they reflect deep historical ties and shared roles in promoting stability and cooperation in the Mediterranean.

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