The Micro, Small and Medium Enterprises Development Agency (MSMEDA), is closely working with the Ministry of Higher Education and Scientific Research to equip young people with the skills needed to enter the job market and manage successful small businesses, CEO Basel Rahmy said.
As part of these efforts, the agency organised a two-day business simulation training course for final-year students at the Faculty of Mass Communication at Ain Shams University.
The training aimed to develop students’ administrative and financial thinking and improve their decision-making skills.
MSMEDA’s support goes beyond training and capacity building to include marketing and procedural assistance, Rahmy explained.
The agency also provides technical consultations, feasibility studies, support for licensing procedures, and opportunities for entrepreneurs to market their products through exhibitions and business networking events.
The agency regularly updates its training programmes to match market needs and digital transformation developments, helping entrepreneurs gain the practical skills needed to successfully run their projects, he said.
Rahmy added that the business simulation training programme was developed in co-operation with the German Savings Banks Association and introduced in Egypt in partnership with the Central Bank of Egypt.
The initiative reflects MSMEDA’s strategy of benefiting from international expertise and modern training methods to support the development of the small business sector.
The agency plans to expand the programme across several governorates during June, including training for students at Cairo University and Suez University, in addition to offering sessions at the Bibliotheca Alexandrina.
Rahmy said the “business simulation” programme is also available for owners of micro-enterprises to help them develop and improve their businesses. Specialised trainers from the agency have been prepared to deliver the programme to students and entrepreneurs nationwide.
He explained that the training simplifies financial concepts and teaches participants how to calculate project costs and revenues, evaluate financial performance, and make sound investment decisions.The programme is delivered through interactive group activities and virtual project management exercises that simulate real business challenges, helping trainees gain practical experience in managing small enterprises.
