The Tourism Promotion Authority, an affiliate of the Ministry of Tourism and Antiquities, has signed a contract
with McCann, an American global advertising agency, in the light of which the agency will launch an international promotion campaign for Egypt as a tourist destination.
The contract, the authority said on Friday , comes in light of its new media strategy to promote tourism to Egypt.
It added that this new media strategy was prepared by a Canadian-British alliance during 2021.
The strategy, it noted, was prepared in the light of political and health developments around the world, which cast a shadow on the tourism movement locally and internationally and changed tourism trends and promotion mechanisms.
Authority Head, Amr el-Qadi, said McCann would implement a number of tasks and plans through various
promotion mechanisms in the light of the new contract.
The agency, he said, would propose creative ideas and prepare advertising materials and publications on social
media platforms and various websites.
“The agency will also hold a number of promotional events in Egypt and abroad, produce advertising materials for all visual, print, audio and electronic media, prepare, reserve and purchase advertising space on various
media in different markets, such as television, press, electronic means, road advertisements, and others,” elQadi said.
He pointed out that the promotional campaign would be launched during the last quarter of this year to coincide
with a number of important events and activities to be organized by the Ministry of Tourism and Antiquities, including World Tourism Day celebrations on September 27 and the bicentenary of deciphering the ancient
Egyptian hieroglyphics.
The launch of the campaign, elQadi added, would also coincide with the centenary of discovering the tomb
of Tutankhamun and the United Nations Climate Change Conference which will be held in Sharm el-Sheikh
in November.
According to el-Qadi, the new campaign would target Egypt’s main tourist markets, such as Germany, England,
Italy, the US, the Arab Gulf states and Russia.
“The campaign will also target Poland, the Czech Republic, France and Spain,” he said.
He added that the campaign would also address all categories of tourists in these main markets.
The Tourism Promotion Authority’s head said the new campaign would also explore new markets by highlighting the diversity and richness of the Egyptian tourism product.
This product, he said, suits all tastes and categories of tourists and show that Egypt is an integrated tourist destination.
