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    Sisi witnesses session titled “National Projects and Infrastructure” as part of “Story of A Homeland” Conf.

    Sisi witnesses session titled “National Projects and Infrastructure” as part of “Story of A Homeland” Conf.

    On the way to a circular economy

    On the way to a circular economy

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    Arab Common Market for Electricity to help achieve energy security – min.

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    House speaker says voting in presidential election “national duty”

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    3 tombs at Valley of Kings re-opened to visitors – Official

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    New York flooded as city’s infrastructure struggles to cope with changing climate

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    Russia’s Medvedev says British training troops in Ukraine could be legitimate targets

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    Tens of thousands demand climate action in Swiss capital

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    Arab electricity ministers meet in Cairo

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    Egypt condemns terrorist attack in Turkey

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    Meta technology chief defends tech titan’s AI strategy

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    The world of high technology in nuclear industry

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    Apple tells US court Google is best in search

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      Cabinet hands Sisi 2 books summarizing development process over 9 years

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      Economic reforms drove economic growth and cut unemployment, inflation rates: Finance min.

      Egypt’s parl’t speaker meets speakers of houses of parl’t of South Africa

      Egypt’s parl’t speaker meets speakers of houses of parl’t of South Africa

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      CBE discusses boosting economic relations with Switzerland

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        3 tombs at Valley of Kings re-opened to visitors – Official

        3 tombs at Valley of Kings re-opened to visitors – Official

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        Science says our love for chocolate is healthy for us

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        Newly restored Ottoman mosque adds uniqueness to Cairo Citadel

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        Sisi witnesses session titled “National Projects and Infrastructure” as part of “Story of A Homeland” Conf.

        Sisi witnesses session titled “National Projects and Infrastructure” as part of “Story of A Homeland” Conf.

        On the way to a circular economy

        On the way to a circular economy

        Arab Common Market for Electricity to help achieve energy security – min.

        Arab Common Market for Electricity to help achieve energy security – min.

        House speaker says voting in presidential election “national duty”

        House speaker says voting in presidential election “national duty”

        3 tombs at Valley of Kings re-opened to visitors – Official

        3 tombs at Valley of Kings re-opened to visitors – Official

        • Local
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        New York flooded as city’s infrastructure struggles to cope with changing climate

        New York flooded as city’s infrastructure struggles to cope with changing climate

        Russia’s Medvedev says British training troops in Ukraine could be legitimate targets

        Russia’s Medvedev says British training troops in Ukraine could be legitimate targets

        Tens of thousands demand climate action in Swiss capital

        Tens of thousands demand climate action in Swiss capital

        Arab electricity ministers meet in Cairo

        Arab electricity ministers meet in Cairo

        Egypt condemns terrorist attack in Turkey

        Egypt condemns terrorist attack in Turkey

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        Meta technology chief defends tech titan’s AI strategy

        Meta technology chief defends tech titan’s AI strategy

        The world of high technology in nuclear industry

        The world of high technology in nuclear industry

        Microsoft to offer OpenAI’s Dall-E 3 in Bing

        Microsoft to offer OpenAI’s Dall-E 3 in Bing

        Apple tells US court Google is best in search

        Apple tells US court Google is best in search

        Meta unveils AI assistant, Facebook-streaming glasses

        Meta unveils AI assistant, Facebook-streaming glasses

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        ‘ChatGPT users can now browse internet’

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          On the way to a circular economy

          On the way to a circular economy

          Cabinet hands Sisi 2 books summarizing development process over 9 years

          Cabinet hands Sisi 2 books summarizing development process over 9 years

          Economic reforms drove economic growth and cut unemployment, inflation rates: Finance min.

          Economic reforms drove economic growth and cut unemployment, inflation rates: Finance min.

          Egypt’s parl’t speaker meets speakers of houses of parl’t of South Africa

          Egypt’s parl’t speaker meets speakers of houses of parl’t of South Africa

          13,000 tons of goods handled at Red Sea ports

          13,000 tons of goods handled at Red Sea ports

          CBE discusses boosting economic relations with Switzerland

          CBE discusses boosting economic relations with Switzerland

          Trending Tags

            • Real State
          • SPORTS
            Jabeur grabs 5th WTA title

            Jabeur grabs 5th WTA title

            Martin claims Japan MotoGP

            Martin claims Japan MotoGP

            Chiba inspires Japan at gymnastics worlds

            Chiba inspires Japan at gymnastics worlds

            CAF Confed Cup:  Zamalek seals group stage place

            CAF Confed Cup: Zamalek seals group stage place

            Egyptian Premier League: Masry, Ismaili claim wins, Smouha held

            Egyptian Premier League: Masry, Ismaili claim wins, Smouha held

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            3 tombs at Valley of Kings re-opened to visitors – Official

            3 tombs at Valley of Kings re-opened to visitors – Official

            Science says our love for chocolate is healthy for us

            Science says our love for chocolate is healthy for us

            Aphrodite temple, Abusir treasures added to discovery list

            Aphrodite temple, Abusir treasures added to discovery list

            100 Healthy Days initiative provides 35.581 million medical services in 96 days

            100 Healthy Days initiative provides 35.581 million medical services in 96 days

            Newly restored Ottoman mosque adds uniqueness to Cairo Citadel

            Newly restored Ottoman mosque adds uniqueness to Cairo Citadel

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              Cairo hosts African Regional Congress on Military Medicine

              Cairo hosts African Regional Congress on Military Medicine

              Africa-Europe Summit: An integrated partnership

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              Sisi assesses development of Cairo-Suez road

              Sisi inspects development works of Cairo’s Mokattam Plateau

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          Home Egypt Features

          Getting meds regularly, easily

          Chronic patients better served for repeat prescriptions

          by Nayrouz Talaat
          March 7, 2021
          in Features
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          Getting meds regularly, easily
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          Meet An Entrepreneur

           

           

           When Doaa Aref, 34, was finding it hard to obtain her regular medication to treat thyroid cancer, she looked for a solution to obtain medicine more easily through a tech service. Aref talked to this newspaper more about her startup Chefaa, which is Arabic for ‘cure’.

           

          EG: What induced you to start your business?

           

          DA: My experience after I was diagnosed with thyroid cancer. I needed access to my regular medications. During my isolation for my radioiodine  dose, I could order anything online except for the medication I will need for the rest of my life.

          I asked my friend, Rasha Rady, who is co-founder and chief operating officer, to do some searches for other chronically ill patients who might also have difficulties in ordering medicines, so it just made sense to build Chefaa to help patients order and schedule repeated prescriptions.

           

          EG: What is your

          background?

           

          DA: I have more than nineteen years’ experience in digital marketing. I have an MBA and background in national and multinational working environment companies before Chefaa.

           

          EG: What are the issues you are solving? What is your value proposition?

           

          DA: Chefaa is a GPS-enabled platform to help patients with chronic diseases order, schedule and refill recurring prescriptions from nearest pharmacies sustainably as well as manage all pharmaceutical needs.

          EG: What are your

          main challenges?

           

          DA: Our first challenge was to reach out to our target customer; elderly and chronic patients, who are not necessarily tech savvy. So, we reached out to their ‘younger’ caregivers through Facebook, the most used social media platform in Egypt.

          We educated users about our services, which was a real challenge that proved to be rewarding later.

          As our business grew, we kept devising more services for chronic patients. We continuously get feedback and act on it.

           

          EG: Tell us more about

          the process, users and business model.

           

          DA: The users can upload their prescription, which is directed to the nearest pharmacy as per GPS location. The pharmacy receives notification of new prescription, prepares and delivers it.

          There are other services that we offer our users across the region including pharmaceutical consultations, dosage reminders and the Arabic-language pharmaceutical blog that educated users about their treatment. Our business model is commission-based and subscription-based.

           

          EG: What are your achievements and future plans?

           

          DA: Chefaa has been operational since April 2018. We are now operational all-over Egypt and already working on new services to launch and announce soon – all are designed around the lives of chronically ill patients.

           

          EG: How do you find the entrepreneurial ecosystem in Egypt?

           

          DA: Fast and, more importantly, more mature.

          Tags: Chronicpatients
          Nayrouz Talaat

          Nayrouz Talaat

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