For the first time, the Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Authority, has been participating in ITB China Exhibition in Shanghai, September 12-14 to promote Egyptian tourist destinations.
“Taking part in this exhibition is an opportunity to learn about the Chinese market and the requirements of its tourists,” CEO of Egyptian Tourism Authority, Amr el-Kady, said.
“We will cooperate with Chinese tourism companies and media platforms to attract more incoming tourism traffic from China to Egypt after a 3-year hiatus period due to the Covid-19 pandemic,” he added.
El-Kady held several meetings with Chinese tour operators and tourism companies, including C Trip and CYTS, to discuss ways to attract more Chinese tourists.
He also held a meeting with exhibition organisers of ITE Hong Kong, which is one of the most important tourism exhibitions in Hong Kong, to discuss Egypt’s participation in the coming years.
The 99-metre-square Egyptian pavilion is in a distinctive design that reflects ancient civilisation and the tourism products that the Egyptian tourist destination enjoys.
It includes four Egyptian tourism companies and EgyptAir.
To promote tourist destinations, the pavilion organised a competition for its visitors that includes questions about Egypt. The winners will be announced at the end of the exhibition activities and a tourist trip will be offered to them to the Egyptian tourist destination.
Shanghai is the second largest tourism exporting city in China after the capital, Beijing. It is also considered a gathering of the largest tour operators and tourism companies in the Chinese market, and nearly 50 countries are participating in the exhibition this year.
