Egypt’s Minister of Industry Khaled Hashem on Monday attended the signing ceremony of an agreement between Ezz El-Arab El-Sewedy Industrial Investment Group and global automotive manufacturer ROX Motor to establish ROX Egypt and launch the local production of ROX REEV vehicles at the group’s manufacturing facilities in Egypt.
Speaking during the signing ceremony, Minister Hashem described the agreement as a significant step in implementing Egypt’s National Automotive Industry Strategy and a clear indication of growing international confidence in the Egyptian economy and investment environment.
Egypt’s Minister of Investment and Foreign Trade Mohamed Farid, Founder and Chief Executive Officer of ROX Motor Jarvis Yan, Chairman of Ezz El-Arab El-Sewedy Industrial Investment Group Hisham Ezz El-Arab, and Founder and Partner of Ezz El-Arab El-Sewedy Industrial Investment Group Ahmed El-Sewedy were present during the signing ceremony.
In his remarks, Minister Hashem stated that Egypt is witnessing a new phase of industrial growth, marked by the attraction of major international investments and strategic partnerships.
He noted that the project aligns with the state’s efforts to localise advanced industries, particularly the automotive sector, and supports Egypt’s ambition to become a regional manufacturing and export hub, the ministry said in a statement.
He highlighted the government’s focus on expanding the production of electric and clean-energy vehicles as part of a broader strategy to increase industrial value-added and strengthen the competitiveness of Egyptian products in global markets.
The minister noted that the automotive industry remains one of the priority sectors under the National Programme for the Development of the Automotive Industry, which targets annual local production of 100,000 vehicles by 2030.
He added that the government continues to offer a range of incentives and facilitation measures to encourage investment and support industrial expansion.
He described the collaboration between ROX Motor and Ezz El-Arab El-Sewedy Industrial Investment Group as an important contribution to meeting domestic demand, enhancing export potential and creating greater added value within the Egyptian economy.
He also called for the development of a clear roadmap to increase local content as the project progresses, ensuring sustainable growth and stronger integration with local supply chains.
