By Hamed Mahmoud
Vow Developments announced repeating the “Get Gold” offer for units in “Solas New Capital” in March following the great success achieved through this offer last January, and in consequence to clients’ feedback.
CEO Amr Ashour revealed that “exceptional sales were achieved in the “Solas New Capital” office building by virtue of ‘Get Gold’ campaign launched last January and was met with great demand from customers and real estate marketing companies. “Solas” closed 2020 with a 30 per cent return on investment in property market value appreciation.
The concept of ‘Get Gold’ revolves around relating the value of the unit to the value of gold on the date of purchase. While as it is customary for projects to offer discounts on unit prices, which are usually charged in another form over the cost, ‘Get Gold’ guarantees for the customer an investment return on the same day. For example when a customer buys a 100m2 office, he instantly receives 50 grams of gold.
Amr explained that the uniqueness of this ideas reflected greatly on sales of all units offered at the time of the campaign in addition to the distinction of the entire project and the first-class location in the New Capital, adding that the project is located in the Financial District on an area of 8,000 square metres.
He added that the total sales area of the project amounts to 24,000 m2 out of the total 34,000 m2 built up area.