In accordance with the vision of the government of Egypt to rehabilitate and upgrade certain sections of Old Cairo, City Edge Development – as a representative of the New Urban Communities Authority, the project owner – signed a contract with Counsel Masters to manage and operate the commercial part of the “Mamshah Ahl Masr” for a period of 9 years.
With an aim to provide the citizens with a unique experience, the Minister of Housing initiated a strategy that is based on thoughtful planning to promote tourism and entertaining activities as well as the accomplish the optimal use of the Nile Corniche.
The promenade will crown the beauty of the eastern banks of the Nile, and enrich its remarkable history with an integrated project that begins with the completion of the first phase of 1.8 km overlooking the hotels and hospitality zone, which is located between Imbaba Bridge and 15 May Bridge.
The contract between City Edge Development and Council Masters comprises the management of the promenade, including commercial, touristic, recreational and service activities such as restaurants, cafeterias, shops, garages, and seating areas for receiving the promenade’s visitors.
Ashraf Salman, Chairman of City Edge Development stated: “The promenade will achieve an important social dimension in accordance with the directions of the state under the leadership of H.E. President Abdel Fattah El Sisi towards comprehensive development, and the realisation of Egypt’s Vision 2030. This vision is currently reflected on the new slogan “The New Republic”, with regard to the plans of the Ministry of Housing and Urban Communities to achieve the national goal of the project as a touristic promenade overlooking the Nile River, and what it aims at creating a major touristic, entertainment and investment destination for Egyptians.”
Dr Mohamed ElMikawi, CEO of City Edge Development said: “The contract with Counsel Masters is part of the New Urban Communities Authority’s plan to develop Cairo. We had a general tendency to assign the project management and operation to a major company such as Counsel Masters, which will implement the latest international and touristic standards to provide a new experience for Egyptians and foreigners, through utilising major local and international brands and the establishment of recreational activities and cultural and seasonal events.”
