By Hamed Mahmoud
Castle Development, one of Egypt’s major real estate developers, signed a co-operation protocol with B.TECH, the largest retailer for home appliances and consumer electronics in Egypt, to provide Castle’s clients with special discounts and offers on B.TECH products and services. The protocol was signed by Eng. Mohamed Maher, Business Development Director of Castle Development on behalf of Eng. Ahmed Mansour, the CEO of the company and Mr. Mohamed Khattab, Business Development Director of B.TECH on behalf of Dr. Mahmoud Khattab, Chairman and Managing Director of B. Tech in the presence of senior officials from both parties.
The protocol marks a step in Castle’s innovative marketing strategy to support its existing clients and attract new ones, as part of the incentives and facilities Castle ensures for its clients. Under this agreement, both existing and new clients of Castle will obtain premium benefits from B.TECH, entitling them to enjoy special discounts, installments programs, and after-sales services.
“We are always keen on providing our clients with the best possible facilities and services to foster an innovative lifestyle that fulfills all their needs,” Eng. Ahmed Mansour, CEO of Castle Development, commented. “That’s why we seek partnerships that would enable us to achieve this vision, and B.TECH is one of the largest companies specialized in home appliances in the market, providing quality products and dealing with top global brands, and successfully earning the trust of millions of clients across Egypt. With such cooperation, we ensure that our client will enjoy a premium benefits package, through discount vouchers and installment plans that can be used in more than 99 B.TECH branch in 25 different governorates.” Mansour Added.
On his part, Dr. Mahmoud Khattab, Chairman and Managing Director of B. Tech, expressed his happiness to cooperate with a market pioneer such as Castle Development, and emphasized: “For many years, B.TECH top priority has been to provide its clients with the latest quality products through flexible payment methods, service packages, and outreaching our clients across Egypt with a our growing chain of stores. Today we take yet another step in our expansion plans.Through this agreement, we will not only provide Castle’s clients with our products and services, but also will expand our reach to the New Administrative Capital, Egypt’s most significant national project.” Khattab followed: “B.TECH operates through a comprehensive strategic plan, based on earning and maintaining client trust and providing the latest innovative quality products that cater to our modern needs. This has enabled us to grow and expand in the Egyptian market over the years. Today’s agreement with Castle, giving the technologically advanced infrastructure in their various projects, is evidently an added value aligned with our vision as well.”
