It might be hard to imagine the Iran war weighing on stuffed toys, but even plush playthings are not immune when oil shipments from the Middle East are constrained.
Like many soft toys, the creatures developed by a manufacturer in Fort Lauderdale, Florida, are made with polyester and acrylic, synthetic fibers derived from petroleum. Three weeks after the war started, suppliers in China notified Aleni Brands that getting the materials already was costing them 10% to 15% more, CEO Ricardo Venegas said.
“I think this situation demonstrates how much oil permeates throughout our system, and we can’t get away from it,” said Venegas, who founded Aleni Brands last year and is in the process of adding product lines. “Who would have thought that the price of a toy would have a direct relationship with oil?”
It’s not just toys. Petrochemicals derived from oil and natural gas go into making more than 6,000 consumer products, according to the US Department of Energy. Computer keyboards, lipstick, tennis rackets, pajamas, soft contact lenses, detergent, chewing gum, shoes, crayons, shaving cream, pillows, aspirin, dentures, tape, umbrellas and nylon guitar strings are just a few of them.
So far, the war’s most tangible and immediate effect for many people outside the conflict zone has been spiking gasoline prices. Travelers also are seeing higher airfares and flight fees as airlines respond to the rising cost of jet fuel. Consumers may find themselves paying more for food, furniture or any of the myriad of goods transported by trucks that run on diesel.
But crude oil isn’t just refined as fuel. It gets turned into chemicals, waxes, oils and other mixtures that appear in a vast array of everyday items, including most made with plastic and rubber. Petroleum derivatives also are used in a lot of packaging. With disruptions to global oil supplies now in their eighth week, higher production costs also could make things more expensive for shoppers, according to trade groups and some companies.
Venegas, a 30-year toy industry veteran, said he would absorb higher material costs for now but expects to increase prices for customers by early 2027, if the war goes on another three to six months.
While 85% of global oil consumption is in the form of fuel, the rest goes into a wide range of consumer products, according to Gernot Wagner, a climate economist at Columbia University’s School of Business.
Crude oil is mostly a complex mixture of hydrocarbons, which are compounds made of carbon and hydrogen atoms. Refineries and chemical plants separate and break them down to convert them into smaller chemical building blocks known as petrochemicals.
Six petrochemicals — ethylene, propylene, butylene, benzene, toluene and xylenes — are the major foundations of plastics and synthetic materials like nylon and polyesters, which manufacturers in turn use to design and deliver products. More from the Department of Energy: Automobile parts, ballpoint pens, curtains, dice, eyeglasses, fertilizer, golf balls, hearing aids, insect repellant, kayaks, luggage, mops and nail polish.
