“Al-Manar” starts up its new Lube Oil blending plant

Being a pioneer in the field of car engine oils and fluids, Al-Manar Group is pleased to announce the opening of its Lube Oil blending plant (LOBP), producing automotive engine oils, gear oils, and industrial oils under “Forma” brand, with annual production capacity of 50,000 tons.

Ahmed Nawara, Managing Director and CEO of Al-Manar Group says:  “Over 45 years of experience and endeavors in the Egyptian market, Al-Manar Group is proud to launch its new lube oil blending plant, for vehicles within the context of the group strategy for expansion and distinction in Egypt and regional markets.

Founded on the trust of our clients and vendors across Egypt, which we are keen to maximize by the new plant with 50,000 tons per year as a starting capacity, and new products under “Forma” brand such as diesel engine oil and gear oil…etc.

Al Manar’s Forma Brand was launched in 2018 as a brake fluids and coolants brand. We were able to effectuate our success story in the brake fluids market, Al- Manar became a pioneer in the Egyptian market. With the launch of our new products we plan to double our market share, and export to North and East Africa, Nawara Added.

Nawara stressed:  “the partnership with the Swedish company NANOL, reflects and confirms how keen we are on providing top quality at competitive prices.

Our Swedish partners will share their technology of engine oil efficiency, which in turn will minimize fuel consumption, prolong vehicle service time, and improve vehicle performance, which all align with sustainability and environmental preservation.

Our Swedish Partners are accredited from several European eco-friendly technology providers.

According to Nawara “Al Manar Group is working in the Egyptian market since 1975 and has launched its own brand “Forma” for the first time 2018 in compliance with highest quality standards,  compatible with all types of vehicles and machinery, which empowered success in the Egyptian market and securing a notable market share in a relatively short time.

“The new plant is designed to expand: ( production, automated blending, packing and storage.), in accordance with market needs, and export plans which we insist to implement in our frame as a private sector, to hail the efforts of export and secure foreign currency to the Egyptian Nation.

We always aim to fulfill our customers’ needs, we will introduce new products in the near future. Nawara Concluded