NEW YORK — TikTok had added the ability to dislike comments, but the feedback can only be seen by the social media giant itself.
Cormac Keenan, head of trust and safety at TikTok, announced it would be testing the new feature in a blog post about fostering kindness and safety on the platform.
Adding the invisible dislike button – which can’t be seen by the content creator or any other users – will “let individuals identify comments they believe to be irrelevant or inappropriate” to TikTok itself without spreading visible negativity throughout the platform.
Keenan added: “This community feedback will add to the range of factors we already use to help keep the comment section consistently relevant and a place for genuine engagement.
“To avoid creating ill-feeling between community members or demoralize creators, only the person who registered a dislike on a comment will be able to see that they have done so.”
This is just one of the ways TikTok will battle abusive and hateful content on its platform, Keenan said, as “we believe community should be built on a foundation of respect, kindness, and understanding.”
It also announced new safety reminders for creators that will encourage them to filter, block, and delete negative comments, and said it will otherwise continue to update its community guidelines accordingly based on user feedback.
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