By Hamed Mahmoud
As part of its efforts to contribute to the Sustainable Development Goals (SDGs) and Egypt’ Vision 2030 by promoting environmental awareness and recycling, Raya Holding for Financial Investments has participated through Raya Trade in the initiative launched by the Ministry of Environment (MOE) to manage e-waste.
The initiative is implemented by the Medical and Electronic Waste Management Unit of MOE, in co-operation with the United Nations Development Programme (UNDP) and funded by the Global Environment Facility (GEF).
In light of the initiative, Raya participates in increasing individuals and corporates’ awareness about the importance of recycling e-waste. Raya avails collections points for e-waste through Raya stores selected branches in Cairo and Giza. These branches serve thousands of customers who can download E-Tadweer app and use it to upload their old electronics and e-devices, then to be dropped-off at the nearest branch to receive a 5% off discount coupon for Rayashop website.
Her Excellency Dr. Yasmine Fouad, Egyptian Minister of Environment, said that as a strong supporter of these initiatives, they require the involvement of youth and the participation of the private sector. She stressed on the importance of raising public awareness about addressing environmental issues. She added that this is a national initiative aiming to collect and recycle e-waste reflecting the Egyptian political leadership’s awareness and commitment about addressing environmental issues
Commenting on the initiative, Medhat Khalil, the chairman of Raya Holding for Financial Investments expressed his delight with the participation of Raya Holding and its subsidiary Raya Trade in this initiative. He stressed that Raya’s efforts represent our societal responsibility to guarantee a safe disposal of electronic waste.
Raya’s efforts are also part of its social responsibility as a leading company in the Egyptian Market, since it aims at yielding tangible results regarding the safe disposal of electronic wastes, minimising the harm caused by e-waste, and job creation, said Medhat Khalil.
“We are pleased to participate in such initiative with the Ministry of Environment in this regard, to raise stakeholder and public awareness on disposing and recycling e-waste properly.” he continued.
