As part of the continuous follow-up to the progress of the company’s project in the New Administrative Capital and to see the latest developments related to the “The City” project, “Master Group” Development organised a field tour for a group of senior journalists and a number of clients to see the construction rates on the ground, especially within the company is approaching implementing its construction target, estimated at 65% of the total project, and to launch a new phase with different privileges to meet the needs of its clients.
Moustafa Lashin, Master Group Vice Chairman, stated that the work in the project is progressing hardly during the past three months in order to reach record building rates, in accordance with the company’s plan to complete the entire project in record time and prove the company’s seriousness and commitment with its clients and its keenness to complete “The City” project in the short time according to the time rates set for it, and this is what clients feel through continuous visits to the project, observing the real implementation rates on the ground, pointing out that “The City” project is located on an area of 54 acres in the most distinguished area in R7 with total investments of LE4.5 billion, in addition the project was designed by major international engineering companies in London in a modern and harmonious style that reflects the luxurious life, as “The city” is distinguished by the diversity of the project units’ spaces, which start from 95 to 198 square meters, for duplexes starting from 217 metres to 396 metres.
Lashin added that the company during the past months, has restructured and hired qualified leaders and administrative competencies for some vital sectors in it, in order to develop the performance and make new plans for the company’s work during the next phase to achieve the highest performance rates in the market and follow up the implementation of the company’s strategic plans for its other projects, which will be announced. Later, assuring that they were able through the support of the Capital Company, and its conviction of their ability to complete the project, to be up to the responsibility, and thus the company overcame all challenges as a result of being subjected to severe conditions that were beyond control, pointing out that the company regained its full power again and there will be many surprises that will benefit the clients benefiting from the project, thus enhancing the value of their investment units in the “The City” project.
In a related context, Ahmed Taher CEO, indicated that they have developed new plans and strategies for the company’s work after extensive study and researches for the market to enhance competition and confidence among clients and care about the real estate product offered to the client and to achieve the maximum possible benefit for him during the coming period which aligns with its strength and ability from which the company was able to achieve high implementation rates in record time, stressing that work will continue with the same speed and accuracy in order to exceed the targeted established construction, and that there are a number of new marketing ideas and an innovative real estate product that the company will present during the coming period, which will be a very strong opportunity for those wishing to invest, especially in a project distinguished by its large area of 54 acres, and the diversity of its units and services, in addition to its proximity to all vital and service areas in the New Administrative Capital.
He indicated that they are preparing within days to launch a new phase of the project for a number of more distinguished and diverse units in terms of spaces for a new real estate product that will make a leap in the quality of units provided to clients in a way that directly benefits the investor and the end user, after the company reached the targeted construction in accordance with the plan set by them and new customers’ desire to buy, especially after the company was able to regain its strength and position in the market.
