3 key strategies for finding new TikTok followers

When you first signed up for a TikTok account, you probably asked your family and friends to follow you on the social media platform. That may have given you a follower count of 10 or 20 TikTok users. Maybe people you know at work signed on as well, bringing your follower base to 50 or so. You thought you were on your way to TikTok popularity.

But who do you ask next?

That problem faces most people who dream of having a large TikTok presence, and most never figure it out. They may cruise along for months or even years with a small number of fans, a similarly small number of people seeing the content they create, and no idea of how to trigger more substantial TikTok follower growth.

We’re here to help.

Before you try to figure out a smart TikTok growth strategy, there are four things you have to know.

1. You can’t build a large fan base on the app unless lots of people see your TikTok videos and decide to follow you. Finding and converting potential followers individually can take forever and still won’t make a huge difference in your follower count.
2. Acquiring a wider audience for your video content is in the hands of the TikTok algorithms. They can’t tell how good your TikTok content is, though; they allocate visibility solely based on popularity.
3. Added exposure is awarded to two types of TikTok users: those with large numbers of followers, and those quickly adding new followers.
4. You obviously don’t already have lots of followers, so you’re out of luck there. But you can rapidly create an influx of new followers — by purchasing them.

With that knowledge, you can understand why people who want to add new fans have only two options.

• They can settle for slow manual growth, finding possible followers and trying to convince them to hit the “follow” button.
• They can buy TikTok followers, telling the system’s algorithms that their account is becoming more popular and their content deserves larger audiences.

Whichever alternative you choose, you need to know the best strategies. In this article we’ll break down the best approaches to each type of growth, and what else you need to know to start your TikTok growth journey.

1. Buying real TikTok followers

Most content creators who use TikTok swear by this option because it’s the fastest and most effective way to build a broader audience and add devoted fans. Purchased followers arrive within minutes, and organic follower growth is triggered within a day or so, often sooner.

There are two other huge benefits to buying followers.

First, it can take hours a day to diligently try to build a fan base manually — and that’s time better spent creating original content and interacting with visitors and followers. Purchasing real fans from a high-end social media marketing service, by contrast, takes less than a minute and lets TikTok creators get on with their real work.

Second, this growth strategy reliably brings in much larger numbers of organic followers than going out to find new fans individually ever could. It won’t turn an ordinary user into an influencer in days or weeks, but it can be used over and over to steadily build a lasting follower base that builds an account’s popularity and importance.

In short, buying real followers immediately tells the system’s algorithms to give your videos larger audiences and the opportunity to grow your account. It’s a digital marketing strategy proven to work for anyone who’s used smart approaches to content creation and has optimized their TikTok posts properly. We’ll discuss those crucial factors later in this article.

You may have noticed our repeated references to purchasing “real” followers, and that’s not a throwaway phrase. If you skip this step, you won’t see any change in your fan base and you could see your TikTok account deleted.

Here’s the story.

The vast majority of websites claiming to sell TikTok followers really sell something very different: fake followers. Those are tech tricks created with bots that briefly make it look like your follower count is rising. However, the algorithms aren’t fooled. They immediately sniff out fake followers and delete them, so the apparent gains quickly disappear and don’t trigger growth.

Additionally, using fake interactions violates TikTok’s terms and conditions. If you fall for the scam, you’re likely to be penalized or even permanently banned from the app.

That’s why buying real followers is so important. They don’t break any rules, so they’re never deleted. And they jumpstart the increases in audience and organic popularity that can make you a real player on TikTok.

Finding a reputable social media management service that has the resources and infrastructure to deliver legitimate TikTok followers isn’t easy, since scammers are great at hiding the fact that they use bots and fake accounts. The safest way to start with purchased followers is to use one of the five top-ranked TikTok marketing services that always provide 100% real interactions.

1. Twicsy — The most experience, the highest-quality real followers, the biggest follower packages, the fastest delivery, the best service and support, and the most powerful results all make Twicsy ranked #1 year after year.
2. Buzzoid — Buzzoid matches Twicsy in just about every category, including the follower growth their real fans deliver. The two providers battle for the top spot every year and Buzzoid barely misses out every year.
3. TokMatik — Less experience but terrific quality, service, and support; TokMatik has quickly challenged the “big boys” and built a large customer base thanks to results that are only a notch behind theirs.
4. Rushmax — For many years, TikTok power users have chosen Rushmax as an alternative source of high-quality followers when they want to vary suppliers. And recently, this service’s performance has inched even closer to Twicsy and Buzzoid.
5. MegaFamous — A feisty small business that is building brand awareness as an outstanding competitor in the industry, with top-quality followers and strong results that have quickly moved them into the top-five rankings.

If you’ve decided to try this powerful TikTok growth method, don’t start just yet, keep reading. After we look in depth at the manual approaches some people use to grow their presence on the platform, we’ll detail strategies that will convince your new audience to follow your account.

2. Go hunting for followers

This isn’t the option favored by most knowledgeable TikTok users because it requires lots of work to produce results, can take months or even longer, and doesn’t generate the same level of follower growth as purchasing real interactions.

It is possible to bring in much smaller numbers of new followers with manual methods, though. These are the most common approaches that can get you started.

• Fish in Different Waters: Not every potential follower spends all of their time on TikTok. Many prefer places like Instagram Reels and YouTube Shorts, but some might be enticed over to TikTok if they see samples of your content. Cross-promote your videos on those platforms (be sure to add a watermark with your TikTok profile URL), and you might pick up some new fans.
• Create TikTok Duets and Stitches: You can get added exposure for your content by teaming with another TikTok creator to produce these types of videos that are growing in popularity. Duets show the two of you side-by-side and Stitches add your video onto the other user’s. Surfers are attracted to this content, and you’ll pick up more viewers when your partner posts the video creation.
• Just Hang Out: That is, hang out in the comments sections of popular accounts that create the same type of content that you do. The more you add to the discussion, the more other followers will get to know you and become curious about your content— and some may eventually become your followers. Bonus points if you get to know the account owners and they agree to create video collaborations with you.
• Try Unconventional Things: Enter one of TikTok’s trending challenges with an eye-popping video and you may get an unexpected surge of visitors. Give away prizes for the best user-generated content and you could get lots of added exposure from entrants posting their videos on their own accounts. You could even run TikTok ads for your best videos.

Don’t expect miracles, but continued efforts will eventually attract new followers to your account.

3. Don’t let potential followers leave without a fight

Once you’ve found people who might watch your TikTok content and follow you, do everything you can to convince them to check out your videos and hit the “follow” button. Many simply won’t be interested, but a smart approach to content creation and promotion will let you make the most of the potential followers you’ve brought in.

Content creation

The key starting point when trying to attract video views and followers is developing a content strategy.

The purpose of this strategy is simple: it prevents you from producing the kind of content that only your friends and family members will care about. Very few people (and that’s being charitable) in your new audience want to watch your kids skiing or your dog running around the yard. They’re looking for videos that match their specific interests.

And if you only create content that centers on a single, specific subject, you’re likely to find a target audience that’s delighted with the focus of your account. Sure, many users won’t care about the topic and they’ll scroll right past. Like-minded surfers, though, will slam on the brakes to see what you’ve posted and most will probably follow you immediately.

That’s the secret to finding new fans, and the beauty of the strategy is that TikTok has so many users (about two billion at last count) that you don’t have to worry about dancing, creating tutorials, or figuring out what other subject will be ultra-popular. Choose one that you’re really into, and as long as you can continue to create engaging content about it, you’re good to go.

There’s more to content strategy than just your topic if you want to maximize your follower growth.

• High-quality content matters. No one will watch a poorly-shot or difficult-to-understand video, so spend all the time you can planning, filming, and editing your material. Vary your approaches and formats, too, so your content library doesn’t get stale.
• You can use TikTok trends to your advantage if they’re related to your content subject in any way. Including trending topics, trending songs, and even trending sounds in videos can bring in additional search traffic. Check your For You page (FYP) to see new trends, and the Content Center to find trending audio.
• Regular posting helps. When potential followers see that they can depend on you for a regular flow of content, they’ll be more likely to “hit the button.” Your existing followers will appreciate it as well (and be less likely to unfollow you), and if you upload when the majority of them are online you’ll boost your posts’ engagement rates. (Those metrics are available via TikTok analytics tools.)

Content promotion

The average TikTok user scrolls past hundreds of videos in an average session, stopping to watch just a small percentage of them. Unless you properly promote your videos, your post is likely to be just a blur on their screen and a potential follower will be lost.

You have three promotion tools at your fingertips before you upload content; use them wisely.

• Compelling thumbnails can get people to immediately stop scrolling to take a look, so choose the best frame of your video as a thumb. Adding “sales text” to the thumb helps even more.
• Captions can be thousands of characters long, but make yours short and sweet with a powerful hook at the start. Put all of your best material in the first 125 characters that show on phone apps, then add SEO keywords and any possible trending topics later on. A call to action (CTA) or intriguing question can boost viewing, too.
• Use hashtags to your advantage and not as throwaways. The right hashtags to focus on are relevant hashtags (describing your content) and trending hashtags (for added search traffic).

Pay attention to the small details, and you’ll make the most of the increased audiences all of your efforts have brought in.