In ADIB Egypt efforts to support CBE’s financial inclusion initiative and giving young people a unique opportunity to manage their own money, ADIB-Egypt launched its innovative “Xcite” new account, designed exclusively for the 16-21-year old users.
ADIB Egypt launched an activation campaign at a number of high profile universities in Cairo to reach out students at BUE and GUC on December 5th, followed by MSA and AAST between December 12th and 15th, 2021 allowing them to open new accounts during university hours, and explaining Xcite account features.
Opening Xcite account is completely free and does not require a guardian, giving more independence to the young bankers who are able to shop and make online purchases with their new Titanium debit card.
Along with many of fantastic features and benefits that come with the bank’s traditional accounts, Xcite opens the door for the next generation to experience how banking can help them make the most of their money and for the first time gives them the freedom to take control of their finances.
