IKEA, part of the Al-Futtaim Group, launches its new brand campaign that brings the latest collection closer to customers allowing them to create a perfect home as needs and wants continue to evolve, under the theme of ‘Make your home a space that changes with you’ which includes more than 400 innovative products that help you transform small spaces into a dream home
The IKEA Catalogue became an iconic and beloved publication with the beginning of each year, IKEA customers in Egypt look forward to the new Catalogue launch that is of a great importance to lovers of home decorations and innovations. After saying goodbye to the catalogue in 2020, this new campaign ” Make your home a space that changes with you ” is coming to make homes smarter, more comfortable, affordable, sustainable and private. As always, this launch is in line with the brands’ ambitious goal of inspiring and empowering more than 70 million people to lead a better everyday life by 2025.
Over the years, the IKEA Catalogue become an iconic and beloved publication and an important success factor for IKEA to reach and inspire the many people across the world, with home furnishing solutions and products. But with time, customer behaviour and media consumption changing, IKEA has become more digital and accessible while embracing new ways to connect with many more of the many people.
Thomas Sirguey, Futtaim Egypt Retail Manager, said: “Healthy and sustainable living are among IKEA’s focus points in its vision and ambition to become people and planet positive. In line with Egypt’s strategy towards improving environmental quality, increasing the contribution of clean energy, and implementing green growth plans, Al-Futtaim IKEA is creating a movement in society around better everyday living. As part of the collection, IKEA will showcase how customers can live a sustainable life and create a space with a lower environmental impact.
He added, “At IKEA we understand the importance of the little things, and how they can help turn a rented apartment into a haven to relax in after a hard day at work. This ensures customers always have the items to transform a space, whatever the budget, with reduced prices of over 1000 existing products in conjunction with the launch of the new collection.
Dalia Refaat, Country Egypt Marketing Manager of IKEA Egypt, said: “The vision of IKEA this year is based on 4 main pillars in providing a selective and exclusive range of products and solutions that will help change the lives of customers all over Egypt: Affordable homes, Smart homes, multi-generational homes with privacy & Sustainable homes within the community
She continued, “This year, IKEA offers its customers furniture pieces that have wireless charging features for portable consumer devices, as well as pieces with smart lighting, sound and curtain units, in addition to the unexpected development in IKEA products, especially that IKEA offers in the fifth product segment of IKEA smart home – smart air.” Clean air is essential to being able to live a healthier and better everyday life at home, which is why IKEA is proud to launch the FÖRNUFTIG air purifier – a low-priced air purifier that melts seamlessly into the home environment and doesn’t look like an electronic device.”
It is worth mentioning that every year IKEA communicates with thousands of people around the world to understand what makes better life at home. It not only delves into what people need from their homes and how it fits into their lives, but what they want from their homes and what turns an ordinary space into a dream home.
